Photo Plus Expo: The Wonderful World of Websites and More…
Back in October of 2012, four high-profile creative buyers gave a fascinating panel discussion on photographers’ websites (moderated by yours truly!) to kick off the 2012 PhotoPlus Expo. Click here for a recap of what we talked about and the four top tips to come out of this discussion.
Question: How do I keep up with the trends and still retain my current marketing path?
I have a magnet on my refrigerator that says, “Change is good as long as I don’t have to do anything different!” But the only thing that is consistent in this life is change. So how does that apply to this question about trends, and whether or not to change your current marketing plan?
Question: With today’s busy schedules, are creative directors and art buyers taking time to read blogs?
Yes, everyone is busy and multitasking, but I do believe that art directors and creative directors are taking the time to read certain photographers’ blogs, and some art buyers may read them too, schedule-permitting…
Question: What are some less-expensive options for getting my portfolio out there?
Good news! Nowadays, it really has become much more affordable to get your portfolio out there, both online and as coffee table books, which can be self-published. Here are a few suggestions and current trends; I say “trends” because some of them are certainly that, and it’s okay if you don’t do it all. You have to choose what works for you and your current budget…Read MoreHERE!
Question: What will make a client crazy?
Perhaps one of the best ways to answer this question is to simply reverse the roles and ask yourself, “If I was the client, what would make me crazy?” When you are dealing with your clients – or any other businesses for that matter – what impresses you, or not?…Read moreHERE!
Be sure to check out the latest podcast on Agency Access’ blog The Lab that I participated in along with Suzanne Sease and Katherine Hennessy, in which we discuss “How To Expand Your Business To New Geographic Markets.”