January 2008

Hello all and Happy New Year! I hope everyone’s holiday was filled with love and warmth.
New Year equals new beginnings!
So, to start off 2008 we are very excited to announce
the launch of the brand new Chatterbox website!
Along with the new website and the monthly Chatterbulletins
there is also now a Chatterblog.



And now for this month’s events:

Tuesday January 15th, 2008
Howard Schatz H20 discussion and slide presentation at 7:00pm
At McNally Robinson Independent Book Store
52 Prince Street New York, NY (between Lafayette and Mulberry)
More of Howard Schatz’ work: www.howardschatz.com
Go here to read about the upcoming event:

Also on Tuesday January 15th, 2008 in Boston
Afghan Stories: Giving Women a Voice
Photo Exhibit and Multimedia Presentation by Paula Lerner at 7:30pm

At Belmont Gallery of Art
Homer Municipal Bldg /Town Hall Complex
19 Moore Street, 3rd Floor, Belmont, Massachusetts

For more information please visit: http://www.lernerphoto.com/content.html?page=5
View more of Paula Lerner’s work at: http://galleries.lernerphoto.com/BGA and http://www.lernerphoto.com/

Don’t forget: The Last Call For PDN Photo Annual 2008 Deadline For Entries Ends Tuesday January 15th, 2008!
For more information go here: http://www.pdnphotoannual.com/about.shtml

Wednesday January 16th, 2008
Monthly NY PhotoGroup Salon at 6:30pm
At SoHo Photo Gallery
15 White Street
New York, NY 10013

(The gallery is 3 blocks south of Canal Street between Avenue of the Americas and West Broadway, across from the Tribeca Grand
By subway: A, C, or E train to Canal Street; #1 train to Franklin Street.)

Presenting the work of
Santiago Arvizu
Kyle Cassidy
Rivka Katvan
Meghan Petersen
Ali Smith
Craig Orsini

Jay Maisel

(subject to change)

The Photogroup Salon Committee: Jay Maisel, Howard Schatz, Bill Westheimer, Jack Reznicki, Dana Buckley, Amos Chan, Gary Gladstone, David Hodgson, Rich Pomerantz, G. Nigel Godson, Louisa Curtis, Emmanuel Faure

for questions contact
Rich Pomerantz rich@richpomerantz.com
Louisa Curtis chatterbox@nyc.rr.com
~ ~ ~ ~
See a list of past presenters

Thursday January 17th, 2008
ICP Has Members’ Only Preview from 7:30pm- 9:00pm

Must be an ICP member in order to attend!
New Exhibition opens to the public January 18th, 2008.

At 1133 Avenue of the Americas at 43rd Street

Thursday January 24, 2008
Opening Reception for About Face- Portraits From The Bowery Mission
Photographs by Bill Bernstein
6:00pm- 8:00pm
At The Christian Herald Building

132 Madison Avenue at 31st Street
New York, NY 10016
For more information visit: http://www.billbernstein.com/#mi=1&pt=0π=4&s=0&p=-1&a=0&at=0

Wednesday January 30th, 2008
ASPP Presents: Ed Kashi and Julie Winokur- Bridging The Gap Between Still And Moving Images
6:00pm- 8:30pm
At Laura Parsons Pratt Conference Center

281 Park Ave South at 22nd Street (steps from the 23rd Street East Side subway station)
New York City
Admission: ASPP Members $10.00, Guests $15.00
Space is limited. Please RSVP by January 28th, 2008
For more information, contact aspp_ny@yahoo.com

Thursday January 31st, 2008
Opening Reception for Picturing New York- The Art Of Yvonne Jacquette and Rudy Burckhardt
6:00pm- 8:00pm
At Museum of the City of New York

1220 Fifth Avenue at 103rd Street
Space is limited
Please RSVP by January 14 to 212-534-1672 ext. 3322

Under New York Skies- Nocturnes By Yvonne Jacquette
February 1- May 4, 2008

Street Dance- The New York Photographs of Rudy Burckhardt
February 1- April 13, 2008

Live/ Work Space Available To Rent In Brooklyn, NY

Photographers? Ceramists? 4,000 sqft Multimedia Art Studio, Live/ work Immediate Move in. $1,050 OR $1,500…

To view pictures go here: http://kellam23.spaces.live.com/photos/
or http://kellam23.spaces.live.com/photos/cns!3C7C3F24FA4FD2B8!257/

If interested (or know of anyone who would be interested) please contact:
Kellam Clark
981 Dean St
Brooklyn NY 11238
718 857 1381

Alternative Repping

The following eye-opener on what a rep really does is the first of a series by Louisa on how to get seen, how to get business, and how to prosper in the business of creative arts.

“Alternative Repping”
as published on MacTribe

Louisa Curtis is the owner of Chatterbox Enterprises, providing “photography services for creatives and creative services for photographers.”  Her long experience in commercial photography marketing has taught her the importance of “the business side of things” and what artists most often overlook.


Louisa Curtis:

Most photographers think a rep will solve all of their problems. Do they really know what a rep does? Are they aware what it’s going to cost them to sign up with a rep? Let’s be realistic here – it’s always going to cost you money to make money. A traditional rep would typically ask that their talent pay at least a portion of their promotional and operational costs.

For instance, many reps insist that the artist take out a page or a spread in one of the annual Source Books. That can potentially cost anything from $3,000 to $10,000, which may not include design fees and production costs. Then the rep will need a minimum of at least 3 to 5 portfolios, which can start at around $200 each and go up as high as $1,000 (and that’s without a carrying case or bag!) It might also be a requirement to have one or more online portfolios to increase web presence, which can cost an additional $1,000 a year. Then there are monthly Messenger and Fed Ex bills for shipping out books – these expenses may also be passed along to the photographers or artists.

Is this for you?  Maybe yes, maybe no.  What’s the background of your rep, what’s the success rate, the breadth of clients, and who else are they repping?

Depending upon the rep, you will generally be asked to pay something towards direct mail and promotional pieces.  You may be asked to sign a contract. After a year your rep might also want a percentage of your House Accounts. Put it this way, one way or another a rep has running costs too. So, if they’re not asking you to contribute to them directly, then they may well take a higher commission when they do book a job. What they might miss on the peanuts, they’ll make up on the popcorn. In any event, all this adds up to a substantial amount of money.

Gone are the days of huge budgets, fat accounts and wasted excess. As we move towards the Age of Aquarius, ruler of Photography, it is only fitting that we now find ourselves in a new technological age of cell phones, computers, the Internet and digital photography. Not only does it require that we learn new skills, but it has also allowed for more people to enter into the photography profession than ever before. So, as the colleges continue to turn out their fresh young talent, competition is fierce and the seasoned professionals have to constantly seek out new ways of reinventing themselves.

For some photographers signing with a rep can be an ideal solution, but perhaps not always the entire solution. A rep cannot necessarily be responsible for finding all of your assignments. There just aren’t enough big advertising jobs to keep everyone busy. So, a photographer should consider shooting for editorial, stock, exhibitions and competitions – anything that will increase their exposure and provide them with additional income streams.

I wanted to approach artist representation from a different angle, as a “rep for hire,” with an alternative and more flexible approach in order to match the ever-changing times and evolution of the commercial photography world. Not everyone needs a rep all the time, or full time, but they may need one just some of the time.

The Chatterbox Enterprises website is a marketing vehicle with flexible arrangements for photographers. This allows them the freedom to still pursue other avenues and run their own businesses. I’m not reinventing the wheel; I’m simply helping to make the wheel run more efficiently, while increasing the potential for success. My strategy is this, if I bring you work, you pay me – simple. No strings attached, no contracts, no complicated arrangements.

Chatterbox is a twofold affair – providing both photography services for creatives and creative services for photographers. We are an online photography portfolio website with a rep and creative consultant on the end of the phone.  It is what I call “active” advertising instead of passive. Most online portfolio websites are just that – online portfolios.

Many photographers just don’t like the idea of dealing with the “business side of things.” They would much rather just concentrate on taking beautiful pictures. Chatterbox Enterprises offers you guidance as to how to build your business around your creative vision.


December 2007

December produced the usual round of Holiday parties which were literally all one after the other! ADC was first, followed quickly by the rest… and so 2007 came to a fast and festive close!
You can catch a photo of “yours truly” with my Producer friend Mahalia Watson on the APA website!


We had lots of fun at the APA “do” which was held at the “Beauty Bar” this year and not only did we receive drinks tickets but free manicures as well – how cool was that!

ASMP/NY Holiday Party
Friday, December 7th 2007
At Calumet

ASPP/NY Holiday Party
Monday, December 10th 2007
At Essex Restaurant

APA|NY Holiday Party
Tuesday, December 11th at 7:30pm
At Beauty Bar

November 2007

On Thursday and Friday, November 15th & 16th I was down in South Beach at the Miami Ad School participating in an interactive marketing panel for Darryl Strawser (Head of the Miami Ad School Photography Department) along with Margo Pinkerton (ASMP/NC), Corey Miller (liveBooks) and Chris Beauchamp (Digital Railroad). This is an event that we did earlier this year (March 2007) for ASMP/NC and because it was such a success we wanted to take it to some other cities. We are working on some more venues for this event in 2008. Both evenings went well with a mixture of both pro’s and students in attendance.

On Saturday, I had back-to-back consultations and from there I hopped on a plane from sunny Miami and headed to rainy, cold U.K. for Thanksgiving week. Sadly, I was attending a Memorial for a dear friend of mine, Jeff Threlfall, who had recently died, and because he had accomplished an enormous amount in his life, they honored him with a service in Winchester Cathedral. Hundreds of people attended and I saw many dear old friends from my college days before heading off to the New Forest to visit with my family.

archive.hampshirechronicle.co.uk/2007/10/21/120971.html news.bbc.co.uk/2/hi/uk_news/education/6756295.stm

Miami Ad School Event: 
Interactive Marketing Panel

Thursday, November 15th 2007

The Gallery at the Miami Ad School zapphoto.com/Marketing.html

Ready, Set, Go – A Business Plan For Photographers

Friday, November 16th 2007


October 2007

October – perhaps one of the busiest months of the year in our industry! Here’s a little overview of what happened during Photo Plus Expo week (or at least from my perspective):

The week kicked off on Monday 10/15/07 with one of my favorite events – “The Lucie Awards.” This year I decided to get really dressed up, especially as it was being held at the Lincoln Center, instead of the American Airlines Theater on 42nd Street, where it was held for the past 2 years. And, not only did I sport the stilettos, I also had my hair done with a fabulous “up” do, making me so gorgeous that my friends barely recognized me! We walked the “faux” red carpet (myself, Allegra Wilde from Workbook and Monica Cipnic, programs director at Adorama, amongst others) and joined the cocktail crowd inside. Now how could the sponsor, which was Pilsner Urquell, honestly expect all of those New Yorkers to drink “beer” on a glamorous night like that?They want bubbly of a more sophisticated nature, or a glass of red wine, for God’s sake. So after they ran out of red wine in a very short space of time, I found myself with a couple of my photographers, namely Sarah Small and Cyndi Burkhardt, and we strategically placed ourselves on the lines for the bar and ended up with 9 glasses of wine, or something silly like that…

The Show? Oh yes, the show. Well, to be honest, I missed the American Airlines Theater which was more intimate and the impact of the video screens far more satisfactory simply because they were closer.
Lincoln Center was way too large, the auditorium was not filled and the wedding band playing on stage left everyone feeling faintly confused and amused at the same time.

I love the concept of this event and the philosophy behind it, but for my money, last year was better.

Lucie Awards @ Lincoln Center

On Tuesday 10/16/07 I took my “Creativity & Commerce” panelists out to lunch. This is something I like to do whenever possible. This way they all get to meet one another before the seminar and subsequently they tend to have a much better chemistry on stage.
I took them to “Pershing Square,” which is a really cool place and one of New York’s secrets. Tucked under the bridge on 42nd Street and Park Avenue, it’s the sort of place you can take clients, family or friends. I was first introduced to this place by my pal James Kozyra, Art Buyer @ Y & R.

From there I headed over to the Art Directors’ Club with photographer Kwaku Alston, where I visited with some of my clients as well as meeting some potential new ones as well. I find myself wondering about the value of this event as it seems to be harder and harder to actually get the “creatives” to leave their offices to come and look at portfolios. Fewer people seem to attend each year and it seems that the people that do come are not the heavy-hitters – of course!

ADC Photography Portfolio Review

Wednesday 10/17/07 we had our monthly Photo Salon.
I’ve been involved with this group for a couple of years now and I really enjoy the simplicity and purity of the evening. We look at pictures – and that’s it!

The Monthly NY PhotoGroup Salon
@ SoHo Photo Gallery
Presenting the work of
Lonnie Duka
Christine Gatti
Chris Lane
Troy Plota
Jim Reed
Jay Maisel
(subject to change)
See a list of past presenters

Thursday 10/18/07 – Saturday 10/20/07 Photo Plus Expo!

Up at the crack of dawn for Day 1 as my panel “Creativity & Commerce” was at 9:00am – yuck!

Tough time-slot and certainly not my best time of day but we managed just fine and my panelists were all splendid. We had some great feedback – especially from Janice Moses – who is now officially my Number One fan! It was most gratifying to hear such great feedback from an agent who has been in the industry for some time and who was most definitely inspired by the panel.

Photo Plus International Conference + Expo 2007
Jacob K. Javits Convention Center

“Creativity & Commerce” Session TA3 – Sponsored by ADBASE
I moderated a fabulous panel with Kwaku Alston, Kathleen Klech, Enrique Heredia and Lisa Oropallo

The next 3 days were taken up with a whole lot of networking and attending all of the parties, of course!

I also reviewed portolios and websites at the liveBooks booth on all 3 days.

Saturday evening I had a nice relaxing dinner with my buddies from APA, DC – Tina Williams, Renee Comet & Keith Barraclough – we ate at a local restaurant in Greenwich Village, strolled the streets looking for gifts for Tina’s 2 daughters, and then walked over to the Hudson river.

PDN/Nikon Self-Promotion Awards party
Thursday, October 18th, 2007
At Milk Studios

“PhotoShelter a Go Go 2 Party”
Sponsored by PhotoShelter, Altpick, liveBooks and Sammy’s Camera
Thursday, October 18th, 2007
At Lotus Space

PDN PIX Digital Imaging Awards party
Friday, October 19th, 2007
At Splashlight Studios

Digital Railroad Party with APA National
Friday, October 19th, 2007
At Sandbox Studio

And as if that whole week wasn’t enough, the following week on Wednesday 10/24/07 we had PictureHouse!

I have attended this event for several years now and I have seen it grow and grow. This time though, I did some work for them and on the actual day, I played Michael Brown (the founder) as he was unable to attend this year. The day was long, the rooms were full and the event was buzzing as usual. A must-attend for any picture editor or buyer.

Picturehouse New York 2007
Wednesday, October 24th, 2007
The Puck Building

September 2007

Back on Tuesday, September 25th, 2007 I moderated a feisty panel of photo agents at Adorama in New York. We had a nice crowd that evening and plenty of lively discussions went back and forth between the six panelists and the audience members. Some of the feedback was wonderful – I think my favorite has to have been:

“I have seen my future – and his name is Michael Ash!”

Sadly, Vicki Sander was unable to join us that evening (much to her chagrin) but Carol Alda from Bernstein & Andriulli very kindly stepped in at the last minute. Talk about efficient, that girl had her images to me for the slideshow within 48 hours which was a lot quicker than the other panelists whom I’d been chasing for weeks, of course!
I’m hoping that we’ll have an opportunity to do another of these panels in 2008 so I’ll keep you all posted in the Chatterbulletins as to if and when we do.

Course Description:

If you’ve asked yourself, ‘What exactly does a photographer’s rep do and do I really need one?’ then this panel discussion moderated by Louisa Curtis of Chatterbox Enterprises, is a Workshop you don’t want to miss.

Louisa has invited a diverse panel of six top industry photographers’representatives to give you their insights on repping in the commercial photography business. After introductions to their backgrounds and each panelist showing examples of their agencies’ work, Louisa will ask the panelists the type of questions that are so pertinent today:

  • How and why did each panelist become an agent in the first place?
  • How has digital affected the world of photography and how does that affect the way they conduct business?
  • How does a rep find new clients? Do they make appointments with potential buyers?
  • What exactly does a rep do on a daily basis and what should a photographer expect when signing with a rep? For many photographers, it is like entering into a marriage, so you’d better be ready. And it will definitely cost you money!
  • Do reps whose business primarily focuses on advertising accounts ever handle editorial work?
  • How does a photographer get a rep’s attention, let alone get an appointment with them?
  • What can a photographer without representation do to survive?

Louisa J. Curtis – Creative Consultant – Chatterbox Enterprises

Louisa Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed Chatterbox Enterprises to offer photographers a variety of creative consulting services – ranging from portfolio, web site and image reviews to customized marketing packages designed to help them refine their vision, target the appropriate audience, as well as create and implement an Internet-driven business plan.
Her work experience includes, Archive magazine, The Black Book, photo representatives Watson & Spierman, PDN‘s PhotoServe, IPNStock and ADBASE. Besides her creative and marketing consulting for photographers, Louisa also works as an event coordinator, panel moderator and seminar speaker. She has been involved with many events over the years for both APA and ASMP and will be moderating a panel of top industry creatives at this year’s Photo Plus Expo, entitled,‘Creativity & Commerce.’
Her web address is: www.chatterboxenterprises.com style=”font-family: Tahoma;” href=”http://www.chatterboxenterprises.com/”>

Michael Ash – Photographers’ Representative – Radical Media
Born inBrownsville, Brooklyn, and raised on the streets of New York, Michael Ash beganrepresenting photographers in 1979, after failing to get drafted into MajorLeague Baseball. Not knowing muchabout photography, Michael soon established himself in the field for his keeneye and ability to identify unknown talent. He introduced and launched talents such as Raymond Meier,Kenji Toma, Harry Dezitter and Duncan Sim over the years, and most recently,Peter Hapak, Esther Haase and Kenji Aoki to the U.S. Market. A champion of photographer’s rights anda firm believer that “less is more,” Michael believes that photographers shouldbe left to do what they do best. . . taking great pictures.His web address is: www.radicalmedia.com

Patrick Casey – Photographers’ Representative – Marge Casey & Associates
“As a young boy I slept on piles of contact sheets and was surroundedby great talent that inspired and refined my creativity,” says PatrickCasey.
As Creative Director of Marge Casey + Associates, Patrick Casey continues in his mother’s footsteps by cultivating a roster of international talent. Having been immersed in the world of photography from a very young age, he brings a deep passion and progressive perspective to the team. Patrick’s fresh approach to marketing promotes the agency’s emerging and established photographers in a visionary way, while building on the agency’s reputation and commitment to service as leaders in the creative community for over 30 years.
His web address is: www.margecasey.com

Frank Meo – Photographers’ Representative – Meorepresents
Frank Meo has been repping photographers to the commercial sector for more than twenty years. His company Meorepresents has worked for such clients as Nike, American Express, ESPN, IBM, Acura, Pfizer and Xerox.
Meorepresents has worked with every major ad agency, and their photographers have worked for every important magazine and newspaper around the world.
Meorepresents has carved out an important niche in the photography community by representing world-renowned photojournalists for commercial assignments, which in turn allows these photographers funding for their projects which involve shooting the important issuesof our time. With offices in New York City, and affiliations around the world, Meorepresents has the reach to produce any job anywhere.
His web address is: www.meorepresents.com

Vicki Sander – Photographers’ Representative – Vicki Sander Represents
Vicki Sander has been representing photographers at major agencies, design firms and corporations worldwide since the slogan “Home of the Big Whopper” hit the headlines. (For those young guns who don’t know their advertising hall of fame history… a very long time). She has two divisions in her business. Vicki Sander Represents currently has a roster of 10 wonderfully talented commercial photographers, some of whom have been with her for over 15 years and Folio Forums, a company that promotes hundreds of photographers in her critically acclaimed art-buying sanctioned portfolio shows. Since 1993, Vicki has had the privilege to present over 650 photographer’s portfolios to about 9,000 creatives in these catered portfolio reviews that are hosted at the top advertising agencies. Producing 300 plus reviews and creating a marketing plan for her Folio Forums clients as well as managing the careers of the talent she represents has given her a unique perspective to the business. Her education as an art director and her theatrical training and stage experience performing in clubs and theaters in NYC has prepared her well for the drama, politics, and the ebbs and flows of this unique ever- changing business.
Her web address is: www.vickisander.com

Kristina Snyder – Photographers’ Representative – Snyder & Co.
Kristina Snyder is the force behind Snyder & Co., a boutique agency in New York, that represents award-winning artists such as photographers Hakan Ludwigson, Evan Kafka and Susanne Walstrom, and illustrators from Sweden, most notable among them being Stina Wirsen and Hampus Ericstam. Kristina started Snyder & Co. in 2001 after 13 years in the photo business, first as a freelance photo editor and later as a producer for photographers. After moving to New York from Stockholm, Sweden, her very first job was as a researcher at JB Pictures; a small news agency representing photojournalists based in war zones around the globe. She then went on to do stints at Time Magazine, Newsweek and Life as a photo researcher, and subsequently worked freelance at a long list of magazines in New York.

Her last job before becoming a producer on her own was at HBO where she assigned set photography and produced studio shoots. Working with the yet to be discovered cast of The Sopranos proved to be a lasting memory, and she met Bruce Springsteen at the wrap party. Kristina has worked as a photo editor at a Swedish travel magazine in her spare time and acted as a consultant for the Photo Fair in Gothenburg for 4 years. Kristina considers being an agent for artists the most interesting job she has ever had. She briefly considered naming her agency ‘Shut Up and Shoot’, but thought better of it.
Her web address is: www.snyderandcompany.com

Carol Alda – Photographers’ Representative – Bernstein & Andriulli
Carolstarted her career as a studio manager for a lifestyle commercial photographerin Boston.  She then became a Senior Art Buyer at Arnold Worldwide workingon the award winning Volkswagen campaign.  After leaving Arnold, shesuccessfully launched her own rep firm.  In 2003 she moved to New York towork as a photo agent at Bernstein & Andriulli and brought with her anarsenal of unique experience from having participated in the business ofcommercial photography from the perspective of the photographer, theagency/client and as an independent agent.  She has a BA in Communicationsand a Masters in Advertising from the University of Illinois.
Her web address is: www.ba-reps.com